Surf
#E8F1F2#5FC9D8#2A8FA3
Top-Performing Posts
Built for the feed.
A selection of real, high-performing posts I created and managed. Scroll through, or tap any card to open it on Instagram.
Digital Marketing · Content · Social
Scroll
Helping water & action-sports brands make a wake.
I'm Mac Sutherland, a digital marketing and content manager with 5+ years spent growing audiences, building brand awareness and driving real commercial results across water sports, sport technology and purpose-led organisations.
5+ yrs
Across water sport & tech
+225%
Peak follower growth
£310K
Incremental revenue driven
8+
Int'l events led on-site
Selected Work
Campaigns built for the water.
Real work for brands and organisations across the water. Hover a tile for the headline metric, or click any image for the full case study and content gallery.
Brand Identity
Three elements, one current.
The visual system pulls straight from the ocean: spray, depth and low golden light. A mood board you can lift right into decks and content.
Depth
#2A8FA3#1B4B66#0C2E42Sunline
#F4D9A8#E9A14B#C9742B
What I Do
Full-funnel, end to end.
From the first content pillar to the final performance report: strategy, creative and the numbers that prove it worked.
About
Marketing that holds its line.
I'm a digital marketing and content manager with 5+ years growing brands that live where the land meets the sea, from North Kiteboarding and North Foils to The Surfr App, Surf Life Saving New Zealand and the Bike Storage Company. I've captured content for Red Bull King of the Air, Red Bull Megaloop and the Cold Hawaii PWA World Cup, and I hold a BCom in Marketing and International Business from the University of Auckland.
My approach blends sharp performance marketing with content that genuinely belongs in the culture: multi-channel social, paid and organic strategy, copywriting and GA4-led reporting. The data tells me what to do more of, and knowing the sport tells me how to make it land.
Meta AdsGoogle AdsLinkedIn Ads
GA4SEMrush / SEOWordPress CMS
Email / EDMsAdobe CCPhoto & Video
Contact
Let's make
Let's make
a wake.
Got a brand that needs to grow, or a role that needs filling? Tell me about it.